Digital Marketing for the Rest of 2020
1. Shift Your Strategy:
2. Digitally Adapt
3. Virtual Events 101
https://growlagency.com/digital-marketing-for-the-rest-of-2020/
#digitalmarketing2020
2024 Trend Updates: What Really Works In SEO & Content MarketingSearch Engine Journal
21 slides•657.8K views
The future of SEO is trending toward a more human-first and user-centric approach, powered by AI intelligence and collaboration. Are you ready?
Watch as we explore which SEO trends to prioritize to achieve sustainable growth and deliver reliable results. We’ll dive into best practices to adapt your strategy around industry-wide disruptions like SGE, how to navigate the top challenges SEO professionals are facing, and proven tactics for prioritizing quality and building trust.
You’ll hear:
- The top SEO trends to prioritize in 2024 to achieve long-term success.
- Predictions for SGE’s impact, and how to adapt.
- What E-E-A-T really means, and how to implement it holistically (hint: it’s never been more important).
With Zack Kadish and Alex Carchietta, we’ll show you which SEO trends to ignore and which to focus on, along with the solution to overcoming rapid, significant and disruptive Google algorithm updates.
If you’re looking to cut through the noise of constant SEO and content trends to drive success, you won’t want to miss this webinar.
Storytelling For The Web: Integrate Storytelling in your Design ProcessChiara Aliotta
39 slides•543.1K views
In this slides I explain how I have used storytelling techniques to elevate websites and brands and create memorable user experiences. You can discover practical tips as I showcase the elements of good storytelling and its applied to some examples of diverse brands/projects..
This presentation by Thibault Schrepel, Associate Professor of Law at Vrije Universiteit Amsterdam University, was made during the discussion “Artificial Intelligence, Data and Competition” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the author’s consent.
How to Leverage AI to Boost Employee Wellness - Lydia Di Francesco - SocialHR...SocialHRCamp
28 slides•167.6K views
Speaker: Lydia Di Francesco
In this workshop, participants will delve into the realm of AI and its profound potential to revolutionize employee wellness initiatives. From stress management to fostering work-life harmony, AI offers a myriad of innovative tools and strategies that can significantly enhance the wellbeing of employees in any organization. Attendees will learn how to effectively leverage AI technologies to cultivate a healthier, happier, and more productive workforce. Whether it's utilizing AI-powered chatbots for mental health support, implementing data analytics to identify internal, systemic risk factors, or deploying personalized wellness apps, this workshop will equip participants with actionable insights and best practices to harness the power of AI for boosting employee wellness. Join us and discover how AI can be a strategic partner towards a culture of wellbeing and resilience in the workplace.
2024 State of Marketing Report – by HubspotMarius Sescu
43 slides•122.8K views
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
8 slides•52.9K views
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
21 slides•38.5K views
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
ISTQB Foundation Level – Chapter 4: Test Design Techniqueszubair khan
66 slides•102 views
This presentation covers Chapter 4: Test Design Techniques from the ISTQB Foundation Level syllabus. It breaks down core concepts in a simple, visual, and easy-to-understand format — perfect for beginners and those preparing for the ISTQB exam.
✅ Topics covered:
Static and dynamic test techniques
Black-box testing (Equivalence Partitioning, Boundary Value Analysis, Decision Tables, State Transition Testing, etc.)
White-box testing (Statement and Decision coverage)
Experience-based techniques (Exploratory Testing, Error Guessing, Checklists)
Choosing appropriate test design techniques based on context
🎓 Whether you're studying for the ISTQB certification or looking to strengthen your software testing fundamentals, these slides will guide you through the essential test design techniques with clarity and real-world relevance.
"Client Partnership — the Path to Exponential Growth for Companies Sized 50-5...Fwdays
23 slides•28 views
Why the "more leads, more sales" approach is not a silver bullet for a company.
Common symptoms of an ineffective Client Partnership (CP).
Key reasons why CP fails.
Step-by-step roadmap for building this function (processes, roles, metrics).
Business outcomes of CP implementation based on examples of companies sized 50-500.
This vibrant Medium blog post explores **Doctronic**, a New York-based healthcare AI startup that raised **$5 million in seed funding** to revolutionize medical advice. Founded by Matt Pavelle and Adam Oskowitz, Doctronic uses **specialized AI agents** and 24/7 telehealth to deliver fast, accurate, and anonymous health guidance, challenging “Dr. Google.” Backed by Union Square Ventures, the startup stands out with its consumer-first approach and multi-agent AI system. The post highlights Doctronic’s mission, technology, competitive edge, and future plans, making it a must-read for healthcare and tech enthusiasts.
UiPath Automation Developer Associate 2025 Series - Career Office HoursDianaGray10
8 slides•59 views
This event is being scheduled to check on your progress with your self-paced study curriculum. We will be here to answer any questions you have about the training and next steps for your career
Are you spending too much time pulling data, fixing AP delays, and manually processing reports in QuickBooks?
You’re not alone. Many finance teams hit a point where QuickBooks holds them back more than it helps.
The good news – there’s a better way.
Those who moved off QuickBooks instantly noticed how fast they can close the books, automate their cumbersome practices, and be able to create custom reports.
Join us for a 30-minute virtual Lunch & Learn where we’ll break down what it really means to outgrow QuickBooks, and how to take the next step with confidence.
During this session, you’ll learn:
The top signs it’s time to graduate from QuickBooks
Common challenges finance teams face and how modern ERPs solve them
Tips to evaluate and select a more comprehensive ERP system
QuickBooks vs. Cloud ERPs: A side-by-side look
Live Q&A to get all your questions answered
Ready to take the first step toward more automation, faster close, and better reporting?
"Collab Space is an innovative collaboration platform designed to streamline teamwork, foster creativity, and enhance productivity. Whether you're working with colleagues, clients, or partners, Collab Space provides the tools you need to communicate effectively, manage projects effortlessly, and collaborate in real time—from anywhere in the world."
Manufacturing organizations are under constant pressure to streamline operations, improve agility, and make better use of the data they already have. Yet, many teams still struggle with disconnected systems and fragmented information that slow decision-making and reduce productivity. This webinar explores how AI-powered search and structured metadata can address these challenges by making enterprise data more accessible, actionable, and aligned with business needs.
Participants will gain practical insights into how modern search technologies are being applied to unify data across platforms, improve findability, and surface hidden insights—all without replacing core systems. Whether you're responsible for IT infrastructure, operations, or digital transformation, this session offers strategies to reduce friction and get more value from your existing information ecosystem.
Key Topics Covered:
The realities of managing disparate data in manufacturing and business operations
Leveraging AI to improve data discoverability and support better decision-making
Using structured metadata to unlock insights from existing platforms
Strategies for deploying intelligent search solutions across enterprise systems
"It's not magic, folks. It really does need that data. Now, what we can do is we can accelerate this. We can accelerate the derivation of an information architecture product, data architecture, content architecture, knowledge architecture, and apply it to the content, to the product data, to whatever it is."- Seth Earley
"You can have the best systems in the world, but if your teams are still spending hours finding specs and product data, that investment all just sits there idle." - Crys Black
Microsoft Power Platform in 2025_Piyush Gupta_.pptxPiyush Gupta
20 slides•26 views
This deck is a quick tutorial to the Microsoft's Power Platform. It gives details about its key components - Power Automate, Power Apps, Power BI, Power Pages and Copilot Studio. It talks about its capabilities - Dataverse, Power FX, AI Builder, Connectors. It also provide further learning resources and certification information.
Buckeye Dreamin 2024: Assessing and Resolving Technical DebtLynda Kane
27 slides•60 views
Slide Deck from Buckeye Dreamin' 2024 presentation Assessing and Resolving Technical Debt. Focused on identifying technical debt in Salesforce and working towards resolving it.
How to Add Kaspersky to Another Computer?Kevin Pierce
19 slides•23 views
Users may need to add Kaspersky to another computer for several reasons. They might need to protect their device from online threats like ransomware, malware, and phishing. Adding Kaspersky to another computer can help enhance security features, ensuring your device is protected from various cyber threats.
CLI, HTTP, GenAI and MCP telemetry/observability in JavaPavel Vlasov
27 slides•55 views
This presentation demonstrates Nasdanika telemetry/observability capabilities for CLI, HTTP, GenAI and MCP in Java.
With these capabilities you can build observable custom Java-based CLI tools, including MCP & HTTP servers, deployed to workstations, build pipelines, servers, Docker images, etc. and track usage of individual commands and their use of other resources - HTTP, AI Chat and Embeddings, MCP servers. You can also track MCP and HTTP server requests.
The CLI approach allows to leverage CPUs/GPUs of local workstations and local LLMs.
While local LLMs may not be very fast, they can be used in a batch mode, e.g. overnight. For example, generating code, analyzing merge requests, or tailoring resumes for job postings (using a CrewAI example - https://nasdanika-knowledge.github.io/crew-ai-visual-synopsis/tailor-job-applications/index.html).
Also, CLI-based tools can be used to deliver fine-grained functionality specific to a particular group of people. For example, a custom bundled RAG/Chat on top of a document base for, say, mortgage agents.
This paper supports the importance of teaching logic (and logic programming) in computer science degrees and discusses several proposals that can be included in current curricula without the need to adapt the academic guides. In addition, some practical examples are described and the tools used for their subsequent application are related.
The real estate industry is evolving, and the metaverse is leading the charge into a new digital era. With Abhiwan Technology, businesses can create, showcase, and sell virtual properties in immersive 3D environments. Imagine giving clients virtual walkthroughs from anywhere in the world or holding virtual open houses in a fully interactive metaverse. This isn’t just the future it’s happening now. As a top metaverse real estate development company, Abhiwan is shaping how the world experiences property buying, selling, and investing.
https://www.abhiwan.com/real-estate-metaverse-service
You know you need to invest in a CRM platform, you just need to invest in the right one for your business.
It sounds easy enough but, with the onslaught of information out there, the decision-making process can be quite convoluted.
In a recent webinar we compared two options – HubSpot’s Sales Hub and Salesforce’s Sales Cloud – and explored ways to help you determine which CRM is better for your business.
real time ai agent examples | AI agent developmentybobbyyoung
15 slides•42 views
🚀 10 Real-World AI Agent Examples That Are Changing How We Work in 2025
Discover how AI agents are simplifying workflows, boosting productivity, and transforming industries — from customer support to HR, IT, finance, and more!
This presentation breaks down real-world use cases of AI agents and shows how your business can benefit from custom-built AI solutions.
🎯 Built by Shamla Tech – Your Trusted AI Agent Development Partner
✅ Easy Integration
✅ One-Time Ownership
✅ Tailored for Your Business
✅ Free Demo & Consultation
Autopilot for Everyone Series - Session 3: Exploring Real-World Use CasesUiPathCommunity
20 slides•118 views
Welcome to 'Autopilot for Everyone Series' - Session 3: Exploring Real-World Use Cases!
Join us for an interactive session where we explore real-world use cases of UiPath Autopilot, the AI-powered automation assistant.
📕 In this engaging event, we will:
- demonstrate how UiPath Autopilot enhances productivity by combining generative AI, machine learning, and automation to streamline business processes
- discover how UiPath Autopilot enables intelligent task automation with natural language inputs and AI-powered decision-making for smarter workflows
Whether you're new to automation or a seasoned professional, don't miss out on this opportunity to transform your approach to business automation.
Register now and step into the future of efficient work processes!
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
29 slides•69.8K views
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
ISTQB Foundation Level – Chapter 4: Test Design Techniqueszubair khan
66 slides•102 views
This presentation covers Chapter 4: Test Design Techniques from the ISTQB Foundation Level syllabus. It breaks down core concepts in a simple, visual, and easy-to-understand format — perfect for beginners and those preparing for the ISTQB exam.
✅ Topics covered:
Static and dynamic test techniques
Black-box testing (Equivalence Partitioning, Boundary Value Analysis, Decision Tables, State Transition Testing, etc.)
White-box testing (Statement and Decision coverage)
Experience-based techniques (Exploratory Testing, Error Guessing, Checklists)
Choosing appropriate test design techniques based on context
🎓 Whether you're studying for the ISTQB certification or looking to strengthen your software testing fundamentals, these slides will guide you through the essential test design techniques with clarity and real-world relevance.
"Client Partnership — the Path to Exponential Growth for Companies Sized 50-5...Fwdays
23 slides•28 views
Why the "more leads, more sales" approach is not a silver bullet for a company.
Common symptoms of an ineffective Client Partnership (CP).
Key reasons why CP fails.
Step-by-step roadmap for building this function (processes, roles, metrics).
Business outcomes of CP implementation based on examples of companies sized 50-500.
This vibrant Medium blog post explores **Doctronic**, a New York-based healthcare AI startup that raised **$5 million in seed funding** to revolutionize medical advice. Founded by Matt Pavelle and Adam Oskowitz, Doctronic uses **specialized AI agents** and 24/7 telehealth to deliver fast, accurate, and anonymous health guidance, challenging “Dr. Google.” Backed by Union Square Ventures, the startup stands out with its consumer-first approach and multi-agent AI system. The post highlights Doctronic’s mission, technology, competitive edge, and future plans, making it a must-read for healthcare and tech enthusiasts.
UiPath Automation Developer Associate 2025 Series - Career Office HoursDianaGray10
8 slides•59 views
This event is being scheduled to check on your progress with your self-paced study curriculum. We will be here to answer any questions you have about the training and next steps for your career
Are you spending too much time pulling data, fixing AP delays, and manually processing reports in QuickBooks?
You’re not alone. Many finance teams hit a point where QuickBooks holds them back more than it helps.
The good news – there’s a better way.
Those who moved off QuickBooks instantly noticed how fast they can close the books, automate their cumbersome practices, and be able to create custom reports.
Join us for a 30-minute virtual Lunch & Learn where we’ll break down what it really means to outgrow QuickBooks, and how to take the next step with confidence.
During this session, you’ll learn:
The top signs it’s time to graduate from QuickBooks
Common challenges finance teams face and how modern ERPs solve them
Tips to evaluate and select a more comprehensive ERP system
QuickBooks vs. Cloud ERPs: A side-by-side look
Live Q&A to get all your questions answered
Ready to take the first step toward more automation, faster close, and better reporting?
"Collab Space is an innovative collaboration platform designed to streamline teamwork, foster creativity, and enhance productivity. Whether you're working with colleagues, clients, or partners, Collab Space provides the tools you need to communicate effectively, manage projects effortlessly, and collaborate in real time—from anywhere in the world."
Manufacturing organizations are under constant pressure to streamline operations, improve agility, and make better use of the data they already have. Yet, many teams still struggle with disconnected systems and fragmented information that slow decision-making and reduce productivity. This webinar explores how AI-powered search and structured metadata can address these challenges by making enterprise data more accessible, actionable, and aligned with business needs.
Participants will gain practical insights into how modern search technologies are being applied to unify data across platforms, improve findability, and surface hidden insights—all without replacing core systems. Whether you're responsible for IT infrastructure, operations, or digital transformation, this session offers strategies to reduce friction and get more value from your existing information ecosystem.
Key Topics Covered:
The realities of managing disparate data in manufacturing and business operations
Leveraging AI to improve data discoverability and support better decision-making
Using structured metadata to unlock insights from existing platforms
Strategies for deploying intelligent search solutions across enterprise systems
"It's not magic, folks. It really does need that data. Now, what we can do is we can accelerate this. We can accelerate the derivation of an information architecture product, data architecture, content architecture, knowledge architecture, and apply it to the content, to the product data, to whatever it is."- Seth Earley
"You can have the best systems in the world, but if your teams are still spending hours finding specs and product data, that investment all just sits there idle." - Crys Black
Microsoft Power Platform in 2025_Piyush Gupta_.pptxPiyush Gupta
20 slides•26 views
This deck is a quick tutorial to the Microsoft's Power Platform. It gives details about its key components - Power Automate, Power Apps, Power BI, Power Pages and Copilot Studio. It talks about its capabilities - Dataverse, Power FX, AI Builder, Connectors. It also provide further learning resources and certification information.
Buckeye Dreamin 2024: Assessing and Resolving Technical DebtLynda Kane
27 slides•60 views
Slide Deck from Buckeye Dreamin' 2024 presentation Assessing and Resolving Technical Debt. Focused on identifying technical debt in Salesforce and working towards resolving it.
How to Add Kaspersky to Another Computer?Kevin Pierce
19 slides•23 views
Users may need to add Kaspersky to another computer for several reasons. They might need to protect their device from online threats like ransomware, malware, and phishing. Adding Kaspersky to another computer can help enhance security features, ensuring your device is protected from various cyber threats.
CLI, HTTP, GenAI and MCP telemetry/observability in JavaPavel Vlasov
27 slides•55 views
This presentation demonstrates Nasdanika telemetry/observability capabilities for CLI, HTTP, GenAI and MCP in Java.
With these capabilities you can build observable custom Java-based CLI tools, including MCP & HTTP servers, deployed to workstations, build pipelines, servers, Docker images, etc. and track usage of individual commands and their use of other resources - HTTP, AI Chat and Embeddings, MCP servers. You can also track MCP and HTTP server requests.
The CLI approach allows to leverage CPUs/GPUs of local workstations and local LLMs.
While local LLMs may not be very fast, they can be used in a batch mode, e.g. overnight. For example, generating code, analyzing merge requests, or tailoring resumes for job postings (using a CrewAI example - https://nasdanika-knowledge.github.io/crew-ai-visual-synopsis/tailor-job-applications/index.html).
Also, CLI-based tools can be used to deliver fine-grained functionality specific to a particular group of people. For example, a custom bundled RAG/Chat on top of a document base for, say, mortgage agents.
This paper supports the importance of teaching logic (and logic programming) in computer science degrees and discusses several proposals that can be included in current curricula without the need to adapt the academic guides. In addition, some practical examples are described and the tools used for their subsequent application are related.
The real estate industry is evolving, and the metaverse is leading the charge into a new digital era. With Abhiwan Technology, businesses can create, showcase, and sell virtual properties in immersive 3D environments. Imagine giving clients virtual walkthroughs from anywhere in the world or holding virtual open houses in a fully interactive metaverse. This isn’t just the future it’s happening now. As a top metaverse real estate development company, Abhiwan is shaping how the world experiences property buying, selling, and investing.
https://www.abhiwan.com/real-estate-metaverse-service
You know you need to invest in a CRM platform, you just need to invest in the right one for your business.
It sounds easy enough but, with the onslaught of information out there, the decision-making process can be quite convoluted.
In a recent webinar we compared two options – HubSpot’s Sales Hub and Salesforce’s Sales Cloud – and explored ways to help you determine which CRM is better for your business.
real time ai agent examples | AI agent developmentybobbyyoung
15 slides•42 views
🚀 10 Real-World AI Agent Examples That Are Changing How We Work in 2025
Discover how AI agents are simplifying workflows, boosting productivity, and transforming industries — from customer support to HR, IT, finance, and more!
This presentation breaks down real-world use cases of AI agents and shows how your business can benefit from custom-built AI solutions.
🎯 Built by Shamla Tech – Your Trusted AI Agent Development Partner
✅ Easy Integration
✅ One-Time Ownership
✅ Tailored for Your Business
✅ Free Demo & Consultation
Autopilot for Everyone Series - Session 3: Exploring Real-World Use CasesUiPathCommunity
20 slides•118 views
Welcome to 'Autopilot for Everyone Series' - Session 3: Exploring Real-World Use Cases!
Join us for an interactive session where we explore real-world use cases of UiPath Autopilot, the AI-powered automation assistant.
📕 In this engaging event, we will:
- demonstrate how UiPath Autopilot enhances productivity by combining generative AI, machine learning, and automation to streamline business processes
- discover how UiPath Autopilot enables intelligent task automation with natural language inputs and AI-powered decision-making for smarter workflows
Whether you're new to automation or a seasoned professional, don't miss out on this opportunity to transform your approach to business automation.
Register now and step into the future of efficient work processes!
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
29 slides•69.8K views
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
39 slides•37.7K views
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
50 slides•19.7K views
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
37 slides•41.5K views
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
31 slides•20.6K views
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
16 slides•19.2K views
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
69 slides•67.6K views
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
99 slides•19K views
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
42 slides•177K views
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
27 slides•41.8K views
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
138 slides•60.2K views
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
The document discusses various AI tools from OpenAI like GPT-3 and DALL-E 2, as well as ChatGPT. It explores how search engines are using AI and things to consider around AI-generated content. Potential SEO uses of ChatGPT are also presented, such as generating content at scale, conducting topic research, and automating basic coding tasks. The document encourages further reading on using ChatGPT for SEO purposes.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level.
Presenters:
Presenter: Kevin Luecke Toole Design Group
Co-Presenter: Virginia Sullivan Adventure Cycling Association
